Good Morning,
Last week I was driving around my neighborhood. I spotted a For Sale sign that I know has been in front of this house at least 4 months.
My first thought was " I wonder what is wrong with the house since things in my neighborhood sell pretty fast."
Sure enough on Sunday on my way home from church I noticed that the agent was holding an open house.
I stopped in.
The first question I asked was, "how long as it been on the market?"
He said, "5 months."
I said, " what wrong with it?”
He said, "it is overpriced by $100,000."
I chuckled and I thought I wonder if the seller knows.
I imagine you care enough about your client to tell them the truth.
What I’m not sure about is weather you have a stronger desire to please others then you have a desire to tell the truth?
I ‘m not going to tell you that it is easy to please a seller by taking an over priced listing because you already know that, what I would like to suggest is that you use this simple Magic Words Dialogue the next time a seller suggest you list their home in a price range that is way to high.
Magic Words
Mr. and Mrs. Seller everyone has opinion about price.
The bank will have an opinion.
The appraiser will have an opinion.
The buyer has an opinion.
The other agents will have an opinion
You and I have an opinion of price.
Experience shows that if you choose to overprice your home and it sits on the market for more then 100 days what do you think potential buyers, agents, appraiser and the banks may think?
Of course, they are thinking something must be wrong with that home.
Mr. and Mrs. Seller I care enough about you to tell you the truth.
I don’t want anyone to think there is something wrong with your lovely home.
Lets but it on the market at a price that reflects the range that it is most likely going to sell in the next 60 days.
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I wonder if anyone has had this conversation with my neighbor who's home did not sell over the weekend.
When will they be told the truth?
I think I’ll take a walk by the house tonight.
Joe
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