By Referral Only member, Gary Klassen, uses this incredibly effective method to generate calls to his MyPhone Leads Systems – he prints a message on the back of his business card that points to a script on his Hotline!
The Business Card Message:
"By Referral Only"... a philosophy and a commitment!
...but what does it mean to YOU?
I am totally committed to providing to my clients a world-class level of real estate service that is above and beyond expectation. In turn, I offer the same commitment to your friends, family and coworkers who you are willing to refer to me whenever possible.
By choosing to work by referral, instead of spending the majority of my time constantly looking for business from the general public, I can focus on giving you the special level of care and consideration that you deserve. It's a great way to do business...and you'll appreciate the difference!
For a FREE, recorded message that explains the secret key behind "By Referral Only"...and all it can mean to you and to those you refer to me, call my Information Hotline at (905) 555-1234, ext. 201.
My Toll-Free Referral number is 1-877-555-1234 (Canada/U.S.A.)
The Script:
Hi. This is Garry Klassen, and on behalf of myself and my Klassen & Associates Team, I want to thank you for taking the time to call this message.
In the next five minutes or so I want to share with you both why my team and I are firm believers in the philosophy of doing business By Referral Only, and the commitment that results from that philosophy. And at the end, I'll disclose the secret KEY.
By Referral Only is based on the concept of delivering an extraordinary level of service that results in clients being more than satisfied with the job done for them. As a result, they want their friends, relatives and business associates to have the same satisfying experience when they buy or sell their next property, too. It's a way of doing business where everyone wins.
The fundamental concept is often referred to in today's business world as the "law of reciprocity," or you get what you give. Some have simply called it, "what goes around, comes around."
Almost 2,000 years ago, on the shores of the sea of Galilee, a young man taught the same fundamental principle to his first twelve customers, and since then it has become known as the Golden Rule.
You are no doubt familiar with the words, "Do unto others as you would have them do unto you." As a principle of doing business, it has certainly been proven valid by the test of time, since some 2,000 years later he is still getting referrals! Rather than being a Super Star, he concentrated on living the life of a Super Servant and became famous for "washing their feet."
While I do not profess to measure up to the lofty ideals of the Golden Rule 100% of the time, I am 100% committed to trying to do so. And, whether I am helping you to sell or buy a property or arrange mortgage financing, you can trust in the fact that my goal is to have you so pleased with both the result and the experience of having selected me as your Realtor, that you will be ready to refer others to me whenever you have the opportunity.
And that's the commitment end of the program. You see, I am committed to delivering the finest level of real estate services I can to those clients who have been referred to me, and who, in turn, are willing to refer to me their friends, family and coworkers. All will benefit from the experience and expertise I have gained in helping families just like yours to optimize their real estate situations for over 26 years.
With a business built "By Referral Only", I can afford to commit the vast majority of my time to providing that superior level of service that you and your referrals deserve, instead of spending hours every day looking for cold business from the general public. You'll appreciate the difference that that makes to our business relationship.
The truth is that most salespeople see their customers as a one-time transactional value only. They make no long-term commitment to their customer's well being. They are after the quick sale, then on to the next.
In contrast, I take the time to be your real estate and mortgage consultant.
I'll give to you, and to those you refer to me, the guidance and direction needed to move confidently through each step of the process, always knowing that you are making decisions that are in your best interests and those of your family. As I said, it's a great way to do business...and everyone wins.
I hope by now that you are starting to share some of my excitement about the "By Referral Only" concept and the philosophy behind it, because there is one final, very important aspect I haven't mentioned yet. That is, how important YOU are to the equation.
You see, for me to be able to commit those extra hours to giving you the world-class service you deserve, I really do NEED your REFERRALS. In fact, YOU are the secret KEY to making it all happen.
Without you on my team, the whole system falls apart! But, if I can I count on your support, we're both going to be winners in the long run! Thank you again for taking the time from your important schedule to listen to this message. If you are ready to make your next move, or could use some assistance with your mortgage financing, you have my commitment to provide you with the finest service I can.
If, like me, you operate a business where the level of service you give to your customers is critical to your success, I'd be happy to talk with you some time about how you can employ these sound principles in your business too. Your customers will be happy that you did!
If you're ready to make your next move, or you have any questions or comments about the By Referral Only concept, feel free to call me at 905-555-1234 or call my TOLL FREE Referral Hotline at 1-800-555-1234-K.
I hope to hear from you soon! 'Bye for now
WOW! Garry - that completely blows me away! Your script is incredible! And, knowing you personally, I know that it is true, and that it does represent your core values and ethics.
Joe, thank you so much for sharing this with us.
Posted by: jancotten | October 02, 2006 at 09:37 AM