How We Grew My Instagram Following 400% In 121 Days!

Whenever I begin a new project, I've trained myself to look deeply at my motives.

The reason I do this is I love new projects.

I love to start new things, but I also lose interest over time when the juice of “new” disappears.

Because I know this about myself, I've learned to examine my motives before starting. If they are pure and I can see lifetime value in doing it, I go to work to find a person who will run the project forever after I get it started.

Instagram is a perfect example.

I discovered Instagram in August of 2014. I got excited, because it was a shiny new social media tool. I love shiny new objects, don’t you?

I posted a video of Mark Divine, the founder of SealFit.

At the time I was giving Mark and his team a lot of direction and guidance on how to build an online business.

The video only got four views in a month. I lost interest quickly because I could see the amount of focused energy it would take to build an Instagram following.

Then two years later, I got excited again when I began my journey to train for the CrossFit games in August 2016.

In the next year I posted 63 videos of my workouts.

By this time I had 180 followers. I qualified for the games and I stopped posting workout videos.

For the next six months, I would randomly post pictures of business stuff and family activities

By January 2018, I had 205 followers.

Then one day my amazing daughter said to me, “Dad you can deadlift a Ramada Inn, but you don't have a clue how to use Instagram you should hire me to run your Instagram account?”

That was an offer I couldn't refuse.

Fast forward 6 months…. under Traci's guidance,  we've posted 129 #DailyJoe messages and videos, and have gone from 205 followers to 830 today, and have over 5000 views of my videos.

What's the learning?

For me is, if I start a social media project, it means constant predictably solid and meaningful content posted daily.

And for me, the only way that will happen is, someone else must manage not only the platform, but manage me to get content done daily.

Today I love creating the #DailyJoe, because all I do is text my daughter my thoughts, she organizes them, writes the messages and posts them.

I am the how and she is the who.

I love to see the growth of our following from 200 to 830.  That's what inspires me.

The combination of great daily content, plus a team to implement and make reoccur is what makes all projects successful.




Who Has Iceberg Confidence?

Imagine this. The foundation upon which we create our lives can be compared to the shape of an iceberg.

Imagine an iceberg that is drifting across the ocean.

The portion of the iceberg that is above the surface is maybe 15% to 20% of the total iceberg.

Then 80% to 85% to 90% of it is below the surface. Although the part that is visible may look very tiny, the part below the surface is spectacularly huge.

The larger portion beneath the surface is what gives stability to what is above the surface.

As we choose to create great things in our lives, it might be worthwhile emulating the iceberg.

As we create what we want, what can we learn from the shape of an iceberg?

On your notepad or in your journal, if you could just doodle out an iceberg.

Could you learn about stability?  Could you learn about persistence and predictability and consistency?

Instead of the whole form of the iceberg being exposed above the surface of the ocean, the biggest portion, the largest section, lies deep beneath the water.

The iceberg displaces the water, then generates an upward buoyancy that forces the iceberg to float. Now, is it possible – just imagine – is it possible that this may be a model for productivity?

Every single person has a surface self; that’s what others see.
Then we have an inner self that is not visible to other people.

Consider this.

When your inner self is larger than your surface self, you seem to possess a core confidence.

Experience shows that people with core confidence have profound inner depth; a radiant, powerful, refined light – a Martin Luther King light.

Profound depth.

Confidence is dependent on the extent of a person’s foundation.

The part that remains deep, deep below the surface.

What I’ve learned from this natural wonder of an iceberg is my sense of stability, predictability, consistency gives ways to confidence.

Think of a person that you know who is a master; a person who radiates a light of core confidence.

Think of the person that is closest to you that you admire most, that when you think of core depth, core confidence, rock-solid, deep core confidence, who comes to mind first?

I’m talking about the kind of confidence that no matter what kind of trouble they’re confronted with, they have the depth to deal with it and always stay afloat.

  Iceberg image

Focus On What You Want, Not On What You Don’t Want

I wonder if you counted the number of times per day you said the words, no, don't and not - what the number would be? One way to do that is to simply raise your awareness to how many times during the day you use words that focus on what you don’t want, while you think you’re focusing on what you do want.

To focus on what you want, find words that focus on what you want rather than on what you don’t want...

Three words that slip into our consciousness and cause us to attract what we don’t want are: Don’t. Not. No.

Don’t think about Bitcoin.

I know you just did.

Your unconscious and conscious mind automatically take out the words “don’t,” “not” and “no.” When you use these words, you are actually internalizing in your mind the exact thing you are being told not to do.

Do not think about making less money next year than you did this year. Even though the instructions were to not do something, your unconscious mind and conscious cut out that part of the instructions.

There are all kinds of common statements we make that point us in the direction of what we don’t want. Notice during the day how many times we hear or tell ourselves:

Don’t be late.
Don’t rush.
Don’t forget.

Don’t litter.
Don’t worry.
I’m not blaming you.
I’m not interested.
Don’t be fooled.
I don’t want them to cancel.
I don’t like them.
I don’t like that house.
I don’t like that appraiser.
I don’t want any more grief.
I don’t like the market conditions.

When you hear yourself make a statement containing the words “don’t,” “not” and “no” you are actually giving an energy to what you don’t want.

Here is an effective, easy tool to focus your thoughts on what you do want. When you practice this daily in all your writing and conversations, you will reduce and eliminate the words “don’t,” “not” and “no” from your mind.

Each time you hear yourself saying “don’t,” “not” and “no”, STOP and say to yourself: So, what do I want?

Each time you talk about what you don’t want, that moment you are giving it your attention and energy. When you ask yourself, “What DO I want?” the answer will create a new sentence with new words.

When your words change, your vibration changes and the best of all, you only send out one vibration at a time.

Napoleon Hill, author of Think and Grow Rich said, “Positive or negative emotions cannot occupy the mind at the same time.” One or the other must dominate.

It is your responsibility to make sure that the positive emotion dominates your mind.

Try this: I’ll say a statement containing “don’t,” “not” or “no.” Respond to the statement by asking yourself what you do want and writing the answer down.

Don’t be late. I want to be on time.
Don’t rush. I carefully and consciously move.
Don’t forget. I want to remember.
Don’t litter. I want to put it in the trash can.
Don’t worry. I want to feel good about this situation.
I’m not blaming you. I want to accept my part.
I’m not interested. I want to focus on something else.

Don’t be fooled. I want to remain aware.
I don’t want them to cancel. I want to continue to help.

I don’t like them. I want to invest my energy elsewhere.

I don’t like that house. I want a house with ____.
I don’t like that appraiser. I want to work with (name).
I don’t want any more grief. I want joy.
I don’t like the market conditions. I want to adapt.

Notice how much progress you can experience by only focusing on what you want and finding words that only help what you want. Have fun with it!

Give Those Closest to You Permission to Tell You When They Notice You Using “Don’t,” “Not” and “No”.

You will accelerate the improvement of your ability to create Focused Thought on what you want when you invite the support of the people closest to you to help you break the unconscious habit of focusing your energy on what you don’t want.

You might say to a loved one, “I’m we talk would you be comfortable telling me when you notice me using ‘don’t,’ ‘not’ and ‘no?’ ...because I am working on mastering my ability to use words that fully focus on what I want. I’ll give you permission to tell me every time you hear me using them.”

This can be a great game to play with your kids.


No don't not 1

Happy Fathers Day

Happy Fathers Day

I found this Father's Day poem and it reminded me of the true value of being a parent.

On the day I was born I met you, Dad.

Over the first few years, I learned,
you were strong and always there.

As I grew a few years older,
I could remember you leaving home.
I'd say, “Daddy where are you going?”
“I have to go to work.” you'd respond.

I was very sad. I didn’t understand.

You would “go to work,” almost every day.
You were almost always gone.

I didn’t understand.

I can still hear you saying,
"I have to go to work - I love you."
and perhaps silently hoping...
"maybe one day you’ll understand."

You worked hard.
We always had enough.
I couldn’t understand.

As I grew even older,
you provided experiences and opportunities.

From being on teams to going to camps,
I made new friends and learned a lot.
I repeatedly changed my mind, but I always excelled.

I’m grown now.
I work hard - like you did.
I have children of my own.
I spend more time with them
- because of you, I can.

Thanks, Dad, now I understand.



Rules Are The On-Ramp For Creating Great Habits


Rules are a way of providing a mindless way to initiate your behavior.

It makes starting a habit easier, and which means following through on a consistent basis easier if you just have a simple set of rules.

For example, I have a bedtime rule. I call the rule 8,4,2,1.
8 hours before I go to bed: no caffeine.
4 hours before I go to bed: no food.
2 hours before I go to bed: no work.
1 hour before I go to bed: no screens.

When I follow this rule: 8,4,2,1, I always get 90% sleep quality on my Sleep Cycle app.

For my morning ritual, my rule is 5,4,3,2,1... out of bed. That means as soon as the alarm goes off, my first thought is 5,4,3,2,1 out of bed, and the rule is ‘no snooze’.

Then my next rule is in my meditation chair with my Headspace app started by 5 AM.

That’s the rule, and 30 minutes later, write from 5:30 AM to 8:30am every morning.

My routine is to write and do my work in my journal long-hand from 5:30AM to 8:30AM, and then take a picture of what I’ve written, read it out loud and record it, then I send it to my assistant, and that gets done by 8 AM every morning.

The last thing I do in the morning as my ritual is make my list of the 6 most important things to do for the day, then I take a picture of it and I send it to my assistant and this is done every day by 8:30 AM.. that’s the rule.

I also have a personal training partner who comes to my home every Monday, Tuesday, Thursday and Saturday at 11am.
The rule is that he texts me at 10:30AM Monday, Tuesday, Thursday and Saturday and says “I’m on my way”, which triggers me to stop doing everything I’m doing, put on my workout clothes, and the ritual begins.

I’m also a habitual 3 times per day complete communicator, so every morning I automatically get a text from my assistant with the 3 names of the people who I want to have a complete communication with that day.

After every conversation, I take out my recorder and send a verbal message to my assistant so they can write the note card and get it in the mail that day.

But the ritual begins as soon as I get the text with the 3 names, and that’s the rule, the rule is: text me three names and phone numbers every day.

In other words, getting started with a simple ritual: 3 names and 3 numbers texted to me every morning before 9AM begins the focus on the ritual, and the next step is just a follow up, and that becomes automatic.

The key to any good ritual is to remove the need to make decisions.

When I get on the highway, the California Highway Patrol has already made the decision for me that there’s this rule: you don’t drive over 55 miles per hour, or 75 miles, or whatever the speed limit is.

The rule has been made already, so I don’t have to think about it.

That’s the good thing about rules, they take away the “What do I need to do now?” and “What should I do first, what should I do second?”

Most people never get moving because they haven’t decided what the rules are and without rules, we have no rituals.

Use your rules as an on-ramp for bigger behavior and habits that you really want to build into your life. When you master the ability to mindlessly initiate the tasks that are important you, it’s not necessary to rely on motivation and willpower to make them happen.

Where could you use some rules in your life?

What behaviors do you want to do more consistently and automatically that need a new set of rules?


Rules 2

How to Play Tennis with Your Thoughts

In my meditation, this metaphor came to me: My thoughts are like tennis balls, and each day my bucket is pre-loaded when I wake up, and the bucket has 70,000 balls.

Then when the mind turns on, it starts firing balls. Sometimes very quickly, sometimes very slowly. It all depends on my external circumstances. I've noticed that under pressure they come faster, but the game is a little different when I’m practicing meditation.

In meditation I’m aware that everyday the machine is loaded up with thoughts, and this is a universal law, I have no control over that, that’s the human condition upon waking.

And then the machine turns on. But what I can practice is the speed in which I allow the balls to be served. But here’s the difference between tennis, which is getting better at returning the balls, and meditation, which is to learn to let the balls go by and just witness it.

In tennis you get better at returning, and in meditation you get better at letting them go by.

Here’s the joke: we were born with an innate skill to return our thoughts regardless of the quality of thought.

Sometime I can volley with one quality thought for hours and get lots done, and sometimes I can volley with angry, negative or unproductive thoughts for the same amount of time. Whatever we practice, we get better at, and we are practicing all day long.

Meditation for me is training my mind to recognize that its a thought being served, and that I can choose to play with it, or let it go, always knowing another thought is on the way.

The wisdom is the better I get at exercising choice, the slower the speed of the balls come. Almost like you can see the seams of the ball coming at you, and you recognize the quality of the thought and you choose to let it go, or you choose to volley with it.

And over time, you get better and better at selecting the thoughts that you're going to bring into your life: Joy, happiness and productivity.

Now after 15 years of practice, I know that the moment I wake up, depending on the quality of my sleep, the thought machine simply begins firing balls. Good sleep = slower, higher-quality thoughts. Bad sleep = faster, lower-quality thoughts.

But the sooner I sit down in my meditation chair and begin practice, in about 30 minutes into that meditation, I’m watching them go by. Sometimes I actually have the experience that the thoughts are so slow, there's actually periods where there’s no thoughts.

Sometimes 10 seconds, sometimes 15 seconds, and often I’m fortunate to get 30 seconds of no thought and that's when I feel the deepest peace; I taste pure joy, I taste bliss.

Then when my practice is over, I can bring that awareness to my day, I can bring that awareness to my work.

And when the machine starts firing balls, I can take a break into my own awareness and realize that they are just thoughts being fired into the net, and I have no control over the thought machine, but meditation trains my mind to choose to play or not. It’s when I realize that my joy comes from having choice.

So today, bring that new awareness into your day, and maybe today will be your first day of tennis thought practice.


Ternise ball joe journal

Waiting for Insight to Arrive

Have you ever noticed that the more “stuff” that you have on your mind, the less likely you are to have that “A-HA!” moment?  The “A-HA!” moment is when an insight or thought rises into your consciousness, and you experience a sensation of deep knowing

An insight is wisdom wrapped in an elegant package of truth.

 So, how do we create the space for wisdom to arise?  First, imagine we all have access to infinite intelligence. What makes us different is our desire, our willingness, our awareness of how accessible our access is!

 So, I love the thought: The answer to any challenge, or the perfect, precise suggestion of direction is always available; all I need to do is create the space for the wisdom to arrive.

I imagine wisdom/insight are vistors who are on their way to my consciousness.  What I am doing in preparation for their visit is tidying up my mind or brain by settling down, finding stillness, breathing deeply and letting and experiencing a deep knowing that insight is on its way.  It’s like a visitor, and I’m just getting ready.  I know it’s on its way, I just don’t know when it’s going to arrive.

 Then I go about my life, and when I least expect it, maybe while I’m driving, or in the shower or walking, insight arrives.  A beautiful solution/ an elegant answer/ a simple thought wrapped in profound truth, ready for my action.

 My role in creating insight is to simply make the space for its arrival by having less on my mind, so insight can make its way in! 

Ah ah moments

Why would you ever want to take the time to be a mentor?

First, what is a mentor?

A mentor is a person who has a mindset and a set of skills that you would like to model and is willing to patiently guide, lead, and teach you.

Four years ago, I made one of the best decisions of my life when I chose 12 people from my large community of agents, and invited them into a mentor relationship with me.

I call this amazing and fascinating group of people my Inner Circle.

For four years now, we have met every two weeks for one hour as a group on a conference call, and once every quarter as a group in San Diego.

What has occurred over that time is beyond my wildest imagination.

Not only have they become very close personal friends, but they have become advisors to my business and sounding boards for all the ideas and insights that I have.

My company, By Referral Only, creates tools, training, coaching and accountability programs for our membership  worldwide.

Everything that I create, I first get to test out with my Inner Circle. They willingly test all of my marketing campaigns, my systems, my tools and technologies.

Then they give me untethered, honest, real-world feedback after they test it in the field with their business.

The benefits to my community are obvious, but what’s not so obvious is the huge value that I get from these amazing Mentees.

First, they force me to grow, to create, to think deeply about what is practical, doable and productive. They give me instant feedback so I don’t waste time on any wild ideas I get.

They take risks doing things that have never been tested. They do things way outside their comfort zone.

They ask questions that cause me to think deeply about people’s capacity to change and adjust.


 Thank you, Inner Circle, for the past 4 years, and I so look forward to the next 25 years- you are now MY Mentors!



The Inner Circle

Inner circle

Michell Edgington- Homestead 360 Real Estate

Jae Wu- Hyler Realty

Beth Rebenstorf - Realty One Group

Colleen Olson- Arizona Best Real Estate

Terry Moerler- The Moerler Team

Cecil & Charlotte Volsch- The Volsch Team

Todd Welsh- Salina Homes

Jesse Ibanez- The Greenhouse Group

Aaron Drussel- Better Homes and Gardens Real Estate

Bryan Hurd- Utah Real Estate

Larry Siebert- The Siebert Team

Scott Asbell- Mountain West Mortgage



What Is More Important, The Goal You Want To Achieve, Or The Process of Achieving The Goal?


Probably equally important, but maybe a better question is which of the two, the goal or the process is where you should place your focus?

Let's say your goal is to build a tribe of 150 people and each one of them refers one person every three years to you.

That means you create 50 referrals per year from your tribe of 150 people.

Goal: During the next 12 months I create 50 new referred clients directly from my tribe of 150 people.

The process is the specific daily actions you take to create a habit of behavior that leads to the achievement of that goal.

For example: In 2017, my goal was to qualify for the CrossFit Games.

Process: Train 5x per week with my coach following the Comp Train program.

What I’ve discovered in my quest to achieve my goal, is that I set the goal, then forget it- and put all my focus on the process.

For example, my goal is to have 1,000 daily loyal readers of Joe’s Journal.

The process: 5x per week, between the hours of 5am and 7am write an article for Joe’s Journal.

The process is the habit that must become a routine woven into the fabric of my life.

It’s rather easy to set a goal. 

Most of the time when I fail to achieve a goal, it’s because I’m more excited about the goal than I am about the process. 

The process is the work.  It’s the blue collar consistent day in and day out work.

For me to achieve a goal, I must fall in love with the process.

Actually, the outcome, like 1,000 daily loyal Joe Journal readers, or qualify for the CrossFit games, or creating 50 referrals from my top 150, is out of my control, but what is in my control is my process.

So, back to the process of 50 referrals from your top 150.

What is the process of creating 50 referrals from your top 150?

Well of course you must have 150 people in your life that know you like you and trust you.

I’ve written volumes on that subject of “Your Top 150” over the last 25 years.


Then each day play “The Referral Ignite Game”

It’s simple fun and SUPER effective.


-Write Referral Note Cards

-Plant Referral Seed

-Ask for Referrals

-Give Referrals


Keep Score Daily

You get 1 point of a Referral Note Card

You get 2 points for Planting a Referral Seed

You get 3 points For Asking for a Referral

You get 4 points for Giving A Referral

When you fall in love with the process of Notes, Planting, Asking and Giving you get better and better at performing the process and the result is you keep scoring more and more points.

Note to All by Referral Only Members:

On July 15th at 9am during the Community Remodel Day I will give you a complete training and a workbook book with the exact…

The 10 Scripts for your Referral Note Cards

The 10 Scripts for Planting Referral Seeds

The 1 and only way, you Ask for A Referral

The 30 Products, Services, Experience’s and People You Refer.


You’ll love the game…Referral Ignite.

Whatever you practice you get better at and you're practicing something every day.

When I train 5x per week for CrossFit, I get so good at the movements, that after 5 years of being committed to the process, I qualified for the 2017 CrossFit Games.

Now, I’m committed to writing for 2 hours every morning 5x per week for Joe’s Journal, my message will get so good that 1,000 dedicated readers find their way to me daily.

Now when you commit to becoming the best in the world at Writing Referral Note Cards, Planting Referral Seeds, Asking for Referrals and Giving Referrals you achieve your goal.

And just like becoming the best in the world at CrossFit or writing, it’s a process that you must be committed to.

So, if you’re ready to make a commitment to creating a tribe of 150 people who refer 50 people per year to you, then I know the exact process, and I can coach you in the process. 

Just click here and let’s get started.

Diamond Lane Referral Signifigance

How To “Gamify” Your Day

Over the years agents and lenders have shared with me how tough it is to have a consistent predictable schedule that produces their best effort.


They have all said in one way or another that they would love to crack the code on time management.


Well, I started experimenting with my “Game Day” method of approaching each day 14 months ago. I tested it out with a few great clients, and what they report is more consistency and predictability in their schedule so they can now maximize their production.


Now I wanted to give it to you. With my guidance you can now crack the code.


I love the thought of approaching each day as “Game Day”.


I like to divide my “Game Day” into four quarters, like a basketball game.
If you prefer, you can divide yours into 3 periods, like Hockey, or 2 halves, like Soccer. It’s your choice.


Let me share with you my ideal “Game Day Plan”


The first piece of context is understanding that there are four types of time.


1.  High Lifetime-Value Time. These are activities that have a result that pays off forever. Like writing a book, installing your 7 Essentials System, doing a client event, and complete communications with your tribe members.


2.  High Dollar-Per-Hour Time. These are activities that pay you the highest immediate financial results. For me, it’s building marketing funnels and working with high-end coaching clients. It can also be things like listing appointments, showing homes, and handling complex problems during the transaction.


3.  Low Dollar-Per-Hour Activities. These are activities that are necessary in order to create the environment to produce High Lifetime and High Dollar results. For me most if not all of these things are delegated to my team. Things like management of the business, dealing with new technologies and taking care of the money. For you, it may be doing the paperwork on new listings, taking pictures, putting up signs and things like that.


4.  No Dollar Activities. These are activities that create no money but are needed to create the space to do everything else at optimum performance. Things like my morning ritual, evening ritual, fitness training and sleep.


With that context I can now create my balanced “Game Day Plan”. Here are my 4 Quarters, each with it’s own primary focus.


Quarter #1 Highly Leveraged Content Creation


“My Game Day” starts at 4:30am and the first quarter is over at 11:00am.


First and most importantly, I love the fact that I have a well-honed, deeply ingrained Smart-Start Morning Ritual. The first 60 minutes of every day, I get myself in the best emotional, mental and spiritual condition to attack the day.


You can learn all about how to create yours from my best selling book Power Productivity.


After my Smart Start Morning Ritual, I invest 2 1/2 hours to writing and recording Joe’s Journal. What you’re reading now.


This is my flagship communication to both my current clients and my future clients.


Joe’s Journal is where I create content and clarify my thinking. The content is repurposed through several different social media platforms. The content gets integrated into all my coaching calls, and then I take juicy chunks and edit it to fit neatly into my emails. (If you're not subscribed, this would be a great tool for your business.)


I also take bits to create my #DailyJoe message that appears on Instagram and my Video Blog, Referral Moments and my Morning Joe Podcast. (Coming Soon)


I love that the first 90 minutes of each day that I invest into writing Joe’s Journal is leveraged across multiple platforms where tens of thousand of people world-wide enjoy my messages daily.


My multi-platform strategy introduces new people to my teachings and builds deeper, more meaningful relationships with my loyal readers.


After writing the blog, I record it on Garage Band and upload it to my Podcast - Joe's Morning Message. You can also have this message sent directly to you by text. You’ll get your Morning Joe every day at 6am.


It’s now 8am.


For the the next 3 hours I conduct Fast Pass Coaching and Accountability Sessions or lead Community Training Programs. This is where I deliver all of my fresh thinking to my amazing clients.


Because all of my coaching calls, training classes and live trainings are recorded and transcribed, I’m able to have these turned into content for my blog and training programs for my Coaching Academy.


In October of 2018, I start the Joe Stumpf Coaching Academy. I have committed myself to twelve people who I will teach the coaching skills and processes to build a high six-figure coaching business. This makes all this activity Life Time Value Activity because I do something once and it makes money forever. (If you have a desire to be a coach you may want to send me an email and I tell you more about the Coaching Academy.)


It’s now 11am and the first quarter is over.


Quarter #2 Fitness, Fueling, Napping and Money-Making


At 11am my world-class Fitness Coach arrives at my home. His name is Drew Zarnoch.


Drew and I train hard for 90 minutes. We do hardcore SealFit Workouts. If you want to see what we do, go to my Facebook page called Joe’s Workouts On Mondays, Tuesdays, Thursdays, and Saturdays, I post video clips of our intense sessions. If you are into training hard, you’ll find great value following what we’re up to.


As soon as the training is over, I fuel my body. I subscribe to a meal service called This service was referred to me by my Nutritionist, Andy Mayhew.


Andy is an amazing resource that keeps me on the leading-edge of high performance eating.


It’s now 1:00pm and it’s time for a nap.

Napping is my secret to getting two days in one. You can read all about the amazing benefits of napping in my Power Productivity book.


It’s now 1:30pm and now it’s time to make money.


I meet with my marketing team and we review all our email marketing funnels and Facebook marketing campaigns. Because I have the best marketing minds in the world on my team, my involvement is mostly writing headline copy and advising on what offers we can test. I only need to invest 30 minutes doing this and the outcome is millions of dollars in revenue. I love my business.


It’s now 2:00pm and I’m ready to coach my private clients.


We have 100 agents and lenders who are part of my advanced coaching called Brovance. I meet with each one of them for 30 minutes, 3 times per year on the phone for one-on-one coaching. We also meet every 90 days in San Diego for a full day of masterminding and cutting-edge insight.


You can check it out at


My one-on-one time is my favorite time of the day because I get to connect with reality. Because all of my clients are very high performing people, most of the coaching is about taking their business to the next level, which is my favorite conversation.


Of course I record all these sessions (with their permission) and I transcribe them, edit them, and use them as part of my Coaching Academy training program. I’ve discovered that the best way to coach coaches is with real-life modeling.


When I’m in the role of Coach, what my clients need more than my advice is my presence and mental models.


Because it's in my nature as a coach to want to help, I often find myself listening to advise. What I've noticed is when I'm listening this way, my listening gets infected and my presence disappears.


Presence can best be defined as a state of being fully aware that your client has within them all of the resources they need in that moment to create clarity for themselves.


What my role really as a Coach is, is to create the space for them to find clarity on what to do next. If you listen to any of my coaching sessions, than you will hear me asks dozens of clarifying questions within a 30 minute period. To ask brilliant questions, I must listen without any agenda. I have to let go of giving them my advice, and allow them to arrive at their best next step.


Because I have done over 10,000 one-on-one coaching sessions over the last 30 years, I’ve developed this skill at the mastery level. This is what I teach in my Coaching Academy.


Quarter #3 Get Fresh Thinking


It’s now 4:00pm and it’s time to go to school.


Because my life purpose is to learn, integrate then teach, it’s essential that I invest 3 hours per day reading, listening to podcasts, and taking on line training programs.


I have a personal library of over 1,700 books, and over 1,000 audio books.


I love to read and listen to books.


I believe this is my unique ability: to learn new things, combine them with what I already know, and then create unique models for making money, living fuller, more enjoyable lives and contributing more to the world.


Stay tuned to Joe’s Journal. I’ll be sharing all my best books and podcasts in the future.


Quarter #4 Lite Meal, Family, Friends and Bedtime Wind-Down


It’s now 7pm and for the next 90 minutes, I connect with people I love and who love me.


Sometimes we watch a movie or take a walk or have a lite meal. Sometimes I get on the phone and connect with close friends and my daughters Olivia and Traci.


This time has is High Lifetime Value.

It keeps me connected and grounded and humbled.


It’s now 8:30pm.


All technology goes off. It’s time to quiet the mind. It takes me 30 minutes of meditation using the Head Space app to still my mind. Then I prepare for sleep, set my Sleep Cycle app and in bed at 9pm.


Sleep is where my body and mind heal.
Sleep is what gives my edge.
Sleep is my favorite part of the day.


This is “Game Day”.


I’m not perfect. I have an 80% success rate following my plan.

But shit happens and I get pulled off my Game Plan.


However, I’ve discovered that absent of a clear “Game Day Plan”, my days get away from me.

I have been playing this game now for 14 months, and it took me 30 years to figure out.


So as you create your “Game Day”, be patient.


It’s progress, not perfection.


Would you please share this post with a friend or two?


Thank you.



Six Super Habits That Make You The Most Money

It’s week five of our new Fast Pass Accountability and Coaching Experience. I’m currently working with five groups of five people once a week for one hour. We are working on integrating six different daily routines into the fabric of life.


Habit One: Bedtime Wind Down Routine. This is the last 60 minutes of the day. The preparation for a quiet night’s sleep


Habit Two: Smart Start Morning Ritual. This is the first 60 minutes of the day. The preparation of the mind, body, emotions and spirit for the day.


Habit Three: Daily Self Care Routine. This is discovering the one or two specific routines that occur during the day that nurture your body, mind and spirit that allow you to stay fully engaged throughout the day.


Habit Four: The six most important things to do today. This is the ritual of clearly identifying what gets your attention throughout the day


Habit Five: 1-3 Complete Communications with people in your tribe. This is the routine that makes you money. A complete communication is:


1.  A meaningful conversation
2. Followed up with a text message
3. Followed up with a handwritten note card


Habit Six: Engaging with a stranger. This is the ritual of being open to meet one or two new people a day, that you may or may not add to your database.


What I love about these six super habits is they are the foundation not only for a significant life but also for a successful business.


The first four habits are the preparation for performing at your very best with the last two habits.


When you get a great night sleep, followed with an amazing morning routine, a conscious plan to be vigilant with your self care during the day, prioritizing your day by focusing on most important, you bring your very best self in your communications with the people in your tribe and open to connecting with new people who eventually add to your tribe.


In our Fast Pass Experience, each person commits to making one small improvement in each habit each week.


They record their commitment in their Fast Pass Journal, then publicly report it to their group and me, (their coach).


It’s my responsibility during each one-hour session to help each person clarify their commitment and give them guidance on the most effective way to execute their plan.


My responsibility is also to provide “fresh thinking” because fresh thinking always proceeds change in behavior.


After each person has publicly declared their commitment for the day, they each post in writing for all of their buddies to witness on our live forum.


Each morning at 6am they receive a 4-6 minute audio message from me called Morning Joe.


I provide them with insight , inspiration and guidance that keeps them tethered to their weekly commitment.


We use 3 tools to facilitate this experience.


1.  Weekly Accountability Tracker and a place to record their insights from their Morning Joe


2.  60 3x5 cards called the six most important things to do today. Each day they are required to post a picture of their card. This is a key part of growth. Reporting what they consider most important. It’s also a great way for me, their coach, to see exactly what they are investing their time and energy into


3.  A weekly “Seinfeld Scoreboard”. Each day they keep their commitment, they earn a red “X”. The visual scoreboard reminds them on building “unbroken” chains. It’s the strategy that the famous Jerry Seinfeld uses daily: His secret to success is writing one new joke per day. He then puts an “X” on the calendar


These three accountability tools allow us to apply Pearson’s Law: The law states: Whatever you measure grows. Whatever you measure, record and report grows exponentially.


Experience shows that when you apply Pearson’s Law, combined with world-class coaching and a small group of highly committed teammates, all striving to accomplish mastery on the identical habits, you increase the likelihood of success by 10X.


How do I know that?


I am witnessing and experiencing it right now in real time. In the first five weeks, not only have we experienced 100% attendance on all four sessions, but when I asked the ultimate question, “On a scale from 1-10, how likely are you to refer the Six Significant Habits experience to a colleague?


All 25 of them scored it a 10. (Actually two people gave it 11).


Now, I’ve been coaching and guiding agents and lenders for over 30 years.


I can honestly say I’ve never witnessed such significant progress in changing people’s habits as I have in the past five weeks using this amazing systematic approach.


I am so certain of this methodology that I’ve created two new programs.


1.  The Fast Pass Coaching and Accountability for the 7+ Essentials 

2.  The Fast Pass Coaching and Accountability Referral Ignite Experience


These two new programs are the foundation for making much more money. The future is brighter than ever before at By Referral Only.


If you’re a current member of By Referral Only, go to the website and take a closer look at the three programs. If you’re an agent or lender, take some time and set up a strategy session with one of our great coaches and explore the opportunity to take your life and business to the next level.



The Third Chair Choice

Imagine for a moment you and I have 3 choices how we want to engage with life at any given moment.

First, in my model below you’ll see my illustration of a movie projector casting an image onto a screen. As you look at it, you can probably see it now.

It’s plugged into an energy source.

Now we all have a similar energy source, so whatever that source is, we are plugged into it. The projector is Thought.

It’s one of the things that makes us human is we all have thought.

What makes each of us unique is what we are thinking.

My thinking is different than yours, but I’m still using thought. When thinking thoughts, we are projecting life as we are experiencing it now.

This is our reality, and what we put onto the screen. The job of consciousness is to make every thought real.

And when we project our consciousness out into the world, I call that Chair #1.

This is the chair of emotional thought. From here we feel our thinking. We feel our emotions and there are basically four categories of emotions: Joy,(which inside is calm peace and tranquility) Anger,(disappointment, rage..) Sadness (depression, illusion) and then Fear (Anxiety, Hesitation, Delay).

From Chair #1, we are fully associated with each thought feelings. We are just feeling life. That is the amazing experience of being human: fully feeling and being directed by the endless stream of thinking,that's what being human is, is our thinking is always constantly moving, with emotions attached to every thought, and we are fully being run by our thinking feeling.

Chair #2 is the Observer, when we need, we want or we reach a place in our lives that we know that we can take a break from all of the thinking feeling, and can step back or sit back and simply observe it without engaging in it. I call this meditation. In my meditation process, I step away from the crazy flow of endless thinking feeling, and just observe and enjoy myself from chair 2.

It’s a welcome reprieve, and often takes only 10-15 minutes before my chair 1 mind will actually relinquish to chair 2 mind, and allow the observer mind to sit in neutrally, attached to no thought.

Attached to no feeling, just observing and it's taking a break from my little self, and just observing on the screen as if I’m a person who's bought a ticket to this movie and I’m just watching it on the screen

However there is a 3rd choice, and the 3rd Chair is to lean way back and see it in its entirety.

It’s like standing outside the theater , watching chair #1 and chair #2, fully detached, but fully aware of the beauty and the magnificence of life from each one of those chairs. Chair 3 is not better, it’s just different.

Chair #1 is not better than Chair #2, it’s just different.

Chair 2 is not better than chair #1, it’s just different.

And that’s the beauty of life, it’s living fully engaged in whichever chair we choose to take.

But where life becomes really interesting is knowing that you have a choice.

You have a choice to get into Chair 1, Chair 2, or you can take the 3rd Chair Choice.


Pic of third chair

How to Push Past Anything that Holds You Back by Aaron Drussel

Think about your childhood, and try to remember a time in your life when you first felt fear.
I distinctly remember that moment in my life. I was eight years old. We were living in the suburbs north of Chicago. I was with my grandpa
 on my first trip to the apartment building he owned. The building was three stories tall. Because there was no elevator, we were climbing the open staircase at the back of the building. As we reached the top floor, I looked over the edge to the ground below and was instantly overcome with fear. I quickly turned my head and backed away from the edge where I stayed until my grandpa had finished his work. There were a few other times that I went to that building with my grandpa, but from that day on, I always climbed the last few fights of stairs on my hands and knees.

As I look back at that experience, I can vividly remember how uncomfortable I felt and how frustrating it was when everyone else would easily make the walk all the way up the stairs to the top.

I’ve actually felt that same way inside my real estate business. When I first started my business, it was manageable and close to the ground. As it grew, the opportunities increased and so did my desire to get to the top.
I became more anxious the bigger my business would get. It was a similar feeling of discomfort, as I was out of my comfort zone. I found myself reverting to that pace of my childhood and feeling that familiar fear. When I looked at getting to the next level of my business, my first instinct was to play it safe and get to the next level slowly or on my hands and knees.

I knew there had to be a better way, because I could see others moving up with greater ease.
Eventually, I arrived at a point where I had closed over 80 transactions in one year with the help of an assistant. That year I made the most money I had ever made up to that point in my life. However, I also felt trapped by my phone and my client’s needs. When my phone would ring, even though I knew it was more business, I didn’t want to answer.

I knew I needed to make a big change, but I was worried about disrupting what I had. At the same time, I knew I couldn’t sustain this pace as I would burn out. I needed to face my fears, break old patterns, and act differently.
Three of the major changes I made at that moment still serve me greatly to this day and are mostly responsible for the rich life I live now. I experience enormous ease, while my business has tripled. I have a team of seven now and we and great success in our marketplace here in Utah.

Change #1 – Change of focus
Rather than focusing on what I didn’t want, I focused on what I wanted. The subconscious mind doesn’t understand the word “don’t”.
Coincidently, at this point in my life, I had enrolled in a high-performance driver’s school at a local race track. The instructor asked, “When making a turn, what should you focus on?” Everyone in the class answered that we needed to watch out for the wall. He said, “No. You need to focus on a specific point past the turn. Focus on the point where you want to be when you come out of the turn.” His point was that as our eyes line up on a target, so do our hands, and then everything else lines up in that overall direction. So if we focus on the wall, we will intuitively move in the direction of the wall since that is where we are lined up.
It’s the same issue amateur golfers face. When they swing a club and focus on “not hitting” the water hazard in front of them, they unconsciously line up and hit the ball directly into the water.
This became crystal clear to me during a coaching call with Joe Stumpf. He quickly helped me turn my thought pattern around and focus on what I wanted, not on what I didn’t want. This gave me a kind of clarity and long-term vision. Having a clear long-term vision gave me the place to line up my life and business and, as a result, the next steps all lined up.

Change #2 – Find mentors
Once I knew where I wanted to go, I aligned myself with people who were already there. I surrounded myself with people who could envision a higher version of themselves. I couldn’t spend time with people who were trying to diminish me and hold me back. This included adjusting some close friends and working to establish relationships with people who inspired me to be a better me. I needed to be around big thinkers – people who inspired me to be the highest version of myself.

Change #3 – Determine the “worst case” scenario
When I want to make a big change, the worst thing I do is play out all the angles in my mind. I determine the worst case scenario if things didn’t go as I had planned. Once I understood what that looked like, I go back and say, “Ok, so that’s the worst... could I survive?” The worst fear for me has always been the unknown, so this process allowed me to “know it” in my mind and that gave me peace of mind... enough to make big moves.

I give myself space, take a deep breath, and say, “Now that I know what the worst case is, what is the best case scenario?”

I then ask, “Is it worth it?” I have to come to accept why I am doing what I want to do. Once the why becomes clear, I know that the “how” would show up.
I am then ready to step into the darkness and not worry about the fear of the unknown, loneliness, or failure. I have already systematically attacked them head on mentally, before taking the first steps physically.

It’s similar to the thrill of going up in a roller coaster and knowing that on the other side of the hill, there will be drops, twists, and turns...but we are buckled in and ready for the ride.

Whenever I feel as though I am on a treadmill in my life and I want to get to and make some changes, I go through these same three steps. As I have done that over and over in my life, I am now able to embrace the unknown and feel a sense of peace doing things that others might see as scary or risky.

I hope this experience can give you the strength to push past anything that holds you back as you face the fears in your life.  

Aaron Drussel Better Homes and Gardens Real Estate Influence Partners  



Never Forget What You Saw in the Light, When You are in the Dark

It's been over 40 hours since the start of Kokoro 18. There are 8 of us remaining, and we started with 16. We've been in and out of the ocean since midnight. My body is cold, the “shivering at the bone cold”, and we are now walking along the cliffs back to headquarters with 40 lb rucksacks attached to our backs.  


Like a broken record, the words “DFQ” repeat over and over, Don't fucking quit”.  Then suddenly the sun peeked over the horizon, and morning arrived. We are huddled together.


Looking at the light of day, I thought “Joey, never forget what you're seeing right now in the light when you are in the dark”.


Excerpt from the my book: “Willing Warrior”


Fast forward, April 21st, 2018.


It's 6 a.m., Vail Lake, California.


As I pulled up into the staging area for the 20XL event, I'm flooded with the memories of my Kokoro experience, and it's hard to hold back my tears.

I can see my friends, Jesse Ibanez, Stephen Smith, Drew Zarnoch, and 11 other men huddled around.


They look beaten down, tired, cold.  As I walk forward towards them, I see huge smiles appear. I feel this deep sense of love and respect. They just completed 20 hours of non-stop Sealfit work. I know what they endured, I know what they were feeling now, and I wanted to experience that moment with them.


Looking into each of their eyes without words They were saying “I did it, I didn't fucking quit”.   Jesse Ibanez and Stephen Smith, are two of my best friends and men I mentor and coach in business.


Steve Polini was a 2015 CrossFit champion at age 60, who mentored me in my quest to the 2018 CrossFit Games. Drew Zarnoch is a new friend who is now my personal trainer. Drew is doing Kokoro in July.


It's difficult to describe in words, because my feelings flood my thoughts. What these men endured was mentally and physically the hardest thing they have ever done.


Although my Kokoro was twice the amount of time, I had one year to train. I lived at the Seal Center a month before the 50-hour experience, and trained ten hours per day.  Kokoro was the last 3 days, so my preparation made my experience far different.


These guys are all super successful businessmen, husbands and community leaders. They trained while they were living full lives, then put their lives on hold for a weekend and tested their hearts.


It is my belief that what they did was equally difficult as my Kokoro experience, maybe more. After their briefing, we drove back to the house we rented for the weekend for a hero's welcome.


Aaron Drussel, Eric Etzel  and Jeff Robbins, all amazing men and dear friends, successfully completed the first portion called 20X.


They pushed themselves to their limits and discovered a new level of strength and willpower. Having men in your life that are willing to test themselves, to push themselves to their edges is an honor.


To all the men who participated in April 2018 20X and 20XL, HOOYA!


Thank you for doing your work to look deep into your gut and discover your “Willing Warrior”.






What Is Coaching?


I’ve been coaching for 30 years.

It’s my unique genius.

What is coaching? Coaching is creating the space for my clients to be so present that they access their innate wisdom... so they discover on their own the insights they need to impact themselves in a way that they nudge themselves forward.

Let me unpack that for you.

Creating the Space
It starts with the mindset.  Only speak when you know that what you’re about to say will improve upon the silence.

Creating the space for insight to rise is like witnessing a flower blooming, it can’t be forced.

As a coach, you create the space by providing the soil, the nutrients, the water and the sunshine, and by removing the weeds and the impurities. This is done with artful questioning, deep curious listening and silence. Reflecting back to them what you are experiencing them saying both with their words, tone and body language.

Innate Wisdom
This is not advice. This is creating the safety for vulnerability, so the client can clearly see a side of themselves they’re afraid to look at.

Innate wisdom is the tool that they use in order to access the power to break the self-illusion that they have created.

Insight is the “aha!” moment that then causes the client to instantly turn their world around from what seemed impossible mere seconds ago, to completely doable now.

In many ways coaching is asking your client to share their perspective of how they see the issue they are thinking about. Than you share your perspective of how you see the issue they are thinking about. The you share notes and within that context your both find insight and fresh thinking.

The value a coach brings is fresh thinking. A new perspective.  The coach must trust that the client has all the resources they need within to solve whatever issue they have; the coach just provides direction where to look.


If you’re a real estate agent or a mortgage consultant and you want to add coaching services to your current business, then you might want to consider becoming part of the Coach Academy.

You can email me at

The Birth of an Idea

I’ve noticed that when I have an to have an idea, that my process for bringing it alive is to talk it out.  I have to get it out of me through my voice. It’s in my head, but I have to organize it through my speech.

Talk it out of me, not write it out, but talk it out.  For me to bring to life an idea or at least get it birthed, I need 1 or 2 people who are committed listeners who encourage and coax the idea with questions and suggestions, and they are really curious listeners.

For me an idea born, it’s really fragile, but it’s also pretty resilient and it needs time to take shape- the idea is in the womb and it needs to be nurtured and taken care of before it is birthed into the world.  I’ve noticed some ideas simply are super determined to be birthed and mature quickly and manifest themselves in the world powerfully.

Here is an example:
On March 12th during our Daily Huddle( Every day, I meet with my leadership team  and to connect, prioritize and decide what we are doing that day)
I introduced the idea that I believe Real Estate Agents need for a higher level of accountability, particularly with all of our Members of By Only.

The insight came to when I read a random online article about Pearson’s Law.

Pearson’s Law says that whatever you measure grows.  Whatever you measure, record and report exponentially.

That insight triggered an avalanche of ideas that I dumped on my team on March 12th.

My teammates know that my role in my company is the BIG IDEA GUY, and their role is to birth them, then raise those to be a money-making contributor to our company.  I like to say I create, and my team implements and makes reoccur.

The secret to big idea birthing for is daily talking it out, and talking it out with teammates who understand all the parts and the tentacles an idea brings with it, versus just at with a guy on a park bench. SO you want to talk it out with someone who really understands the implications of the idea, on all of the different levels.

So as we meet on March 12, 13, 14, 15, the idea that starts to evolve is what is called the Fast Pass Accountability Program.

One of the most beautiful aspects of the original idea is the speed in which it takes formation when it’s really talked out.

From the conception on March 12 to the delivery date on April 2nd, during that time we created all the structure, the assessments,  tools, the scorecards, the journals. We launched it and successfully enrolled our first 4 groups into the program

Now this message is not about the Fast Pass Accountability Program, but you can be sure I’ll be telling you more about this in the future.

What it’s about, is talking it out.  Do ever you have great big beautiful ideas that want to be birthed?  Then create a team of 2 maybe 3 curious, open-minded ideas coaxers who will give your idea the attention, love and care that it needs to be birthed, will certainly improve it’s of making it out in the world.

I wonder, what’s your BIG IDEA that you want to talk out?

Have an amazing and fascinating day.


Next Highest Version

For the past two years, Meshell Zwicker and I have been doing a 3-day retreat at my home in Forestville, CA.  The retreat is called  “The Next Highest Version”.  We call my home Compassion Ranch.  This weekend we had our 12th Next Highest Version Experience.  The work we do is deep and personal.  We only work with four people per event.  They arrive on Thursday evening and stay in my home until Sunday Morning.  The work is divided into four parts:

Step 1. Reveal: What is the pattern of thinking and feeling that has woven into your life, between the ages of birth and ten years old and is unconsciously determining the direction of your life?  What we are exploring is the big pattern, the one that has become a winning formula.  It’s the pattern that got us to where we are today, but it’s not the pattern that will take us to the Next level.  It’s the pattern that holds us back from experiencing ourselves at the next highest version of ourselves.

This is tough work because it requires a level of honesty and humility to look at ourselves and our behavior that is like a barnacle attached to a ship. In order to scrape the hull, it needs to be dry docked so it can be examined with care so you can realize just how much drag this barnacle is creating in our life.

Step 2. Remove: Once the pattern is revealed and named, it’s now time to remove it.  We use a variety of tools and modalities to do this work.  Because the patterns are deeply woven into the fabric of our DNA, it requires an enormous amount of courage and willingness to let it go.  But when you stop and examine exactly how this pattern is holding you back, plus the damage it is slowly doing to your life and the people around you, you discover the strength to remove it.

Step 3. Release: Once the pattern has been removed, it’s now time to release it.  The process of releasing is deeply understanding that you were not born with this pattern,  it’s a belief that was developed to assure your survival.  But you’re no longer in a place where you’re just trying to survive, it no longer your pursuit, you want to experience significance, so you release it.

Step 4. Replace: Once the space has been created, you now have a choice: What new pattern do you want to weave into your life?  This pattern is called your Next Highest Version.

Reveal - Remove - Release - Replace

This is courageous work: it requires a commitment to deeply examine the truth, look it squarely in the face and deal with it.

I like to compare it to my Kokoro experience. Which was the civilian version of the Navy Seal Hell week, but instead of pushing the boundaries of your physical and mental strength, you’re pushing the boundaries of your emotional well-being.

Because we only work with four people at a time, there is no place to hide, therefore what we can achieve in three days is equivalent to what may take you ten years to do on your own.

So why we have been so successful with this work?

We only work with people who we know, and know us.  We offer the experience to our Brovance Members, which is my quarterly mastermind group that I’ve been leading for eight years. 

They trust me.  They know that I am there to guide them they know it is safe to work with me.  Creating a safe place for people I care about to to their work is a significant part of my life today.  I have worked very hard for the past eight years to build a tribe of people who trust me.  So far half of my tribe have made the journey to Compassion Ranch. I love this model of coaching. I encourage other coaches and tribal leaders to consider this type of model.

In my video blog, Creating, Growing and Leading a Referral Tribe, I share the mindsets and strategies to be a tribal leader.

My definition of a Tribal Leader is a person who creates the space for their members to fully realize their potential.

As I reflect on this weekend and our group of new Next Highest Version graduates, I’m filled with a sense of gratitude and destiny.




Joe's Journal Is Back


In June 2006, I had one of those phone calls that you never forget….

I was talking with my friend Dean Jackson, and he said to me, “It's never been a better time in history to be Joe Stumpf.”

Intrigued, I said, “Tell me more.”

“Joe, you love to create content and teach it… and then create more content and teach it. You're a content creating machine! With the Internet and blogging, you have the perfect vehicle to drive your unique genius.”

In that moment, something deep within me came to life – something that felt clear, and true, and inspiring. What a gift! He spoke the right words at the right time, and they came from the right person. (Thank you, Dean!)

Two months later, on August 6, 2006, I launched my blog: Joe’s Journal. Every day, I wrote and posted something authentic, raw, and inspired. As I found my voice and gained some traction, the numbers of views and followers soared.

It was so fulfilling to be building and contributing to a community of like-minded people! The process made me feel sharper, more energized, and more compelled to stay at the top of my game.

Ten months later, my business partner approached me with a new idea. He had noticed the energy and momentum of Joe’s Journal and suggested we create a corporate blog for By Referral Only – and merge the two into one. I agreed. It seemed like a great idea – let’s bring that energy and momentum to our business!

Fast-forward a year… my passion and energy were fading fast. My heart just wasn't into blogging anymore.

Why? What happened?

It took me a while to realize that Joe’s Journal had been fueled by a drive to express my voice, my style, and my ideas – without reservation. My blog was an expression and reflection of my unique genius. But, when I tried to merge my raw, authentic voice with a corporate brand, it felt weak and watered down.

So, I explored new ways to share my unique genius – and I began to thrive again. Since 2007, I have:

  • Written 20 books. See amazon.
  • Became the oldest guy at 54 to survive the civilian version of the Navy Seal Hell Week. Read my book Willing Warrior.
  • Created 78 training programs
  • Conducted 1600+ one-on-one coaching sessions
  • Created the Daily Inspired Actions e-mail
  • Developed the CBROC Certification Program
  • Established the Daily Joe Instagram account @JoeStumpf
  • Developed a 3-day event “The Next Highest Version” that I host at my Compassion Ranch
  • Envisioned and assembled the BroVance community of 150 high-caliber agents and lenders who support each other and work with me to achieve bigger, bolder, more conscious
  • Became the 20 Fittest Man in the World at Crossfit at the age of 60.
  • Launched our most recent creation: Fast Pass Coaching and Accountability.
  • Next month we launch my Video Blog Creating Growing Leading A Referral Tribe.
  • In October 2108 we are opening: Joe Stumpf’s Coaching Academy. This is where you learn to coach and build a coaching business.

Every one of these ventures has been deeply fulfilling. They came from an inspired, energized place, and felt like authentic expressions of my unique genius. I’m excited to share with you my thoughts, ideas and insights for many years to come. Off we go.

MAGIC WORDS Wisdom Wednesday #2

In today’s training I demonstrate the advanced questioning sequence for the Ultimate Scenario.

See if you can notice the 8 questions that I ask Adriana during this demonstration.

1.    What is important about _______to you?
2.    Specifically what’s important about _______to you?
3.    What happens when you imagine _______?
4.    What would happen if you didn’t get ________?
5.    What would _______do for you?
6.    How would it feel for you to ________?
7.    What's important in a _______to you?
8.    What do you really want?

Starting in Chicago at the Main Event I will be demonstrating how to interview your buyers, sellers and borrowers using this powerful my new MAGIC WORDS.




I Was Thinking About You Today When I Was Standing In Line at the Post Office...

Dear Jan,

Did you know that it now costs 41 cents to send a first class letter?

You, like me, probably have a bunch of 39-cent stamps that are no good unless you have
the new 2-cent stamp sticking next to it.

So to help you out until you get a chance to get to the post office I decided to send you 20 of the new 2 cent stamps.

I hope this saves you a little time and trouble.

Joe Stumpf

P.S.  Jan, I was wondering if you were aware that right now, because of the abundant supply of homes on the market, that it may be a great time for a family member, friend or neighbor to move up to their dream home.

Enclosed are a few of my business cards.  The next time you're in a conversation with someone and they mention that they would like to move into the home of their dreams, please feel free to send them to me for the help they deserve.